1. Please explain the origin of the name your representative/famous brand.
The design features the Japanese character for "luck" hidden inside the Japanese character of "Yui".
The name was created alongside local calligrapher, Suikou Miki, with the message of "connecting people with people, people with sake, and people with their neighboring towns to lead to a better future". (The design and text was created by Suikou Miki)